![]() ![]() As a former record store clerk from the Minneapolis area, Fowler is very familiar with the group, but had never heard their cover of the Rihanna hit "Stay." Below that video, the app recommended the Rihanna original, then other songs and live concerts by Low, including a cover of "Stay" they performed at the Pitchfork Music Festival. He was particularly fond of a video it gave him from the band Low. That morning, for example, it had given Fowler a Post-Punk mix. The app will also offer up a couple genre-specific playlists based on your taste. "It’s important for people to understand that this experience, when unlocked with Red, is deeply portable." In place of control, you get convenience.Īctivate Tech and Media Outlook 2016 from Makerbase "A lot of people think of YouTube as a place you come to consume, lean forward, and then go someplace else, but we want people to have those leanback sessions," says Fowler. The goal, says Fowler, is to give you something that will be ready and waiting when that subway door closes and you realize you’ve forgotten to prepare your entertainment but are no longer connected to the internet. If you’re a YouTube Red subscriber, the ads go away and you get power features, for example that My Mix playlist is automatically saved for offline playback. You can search and listen to any music for free, with ads. Instead YouTube music creates a daily playlist for you, "My Mix," which combines tracks you’ve listened to, tracks you’ve liked, and some new stuff it thinks you might like to discover. You cannot, for example, create playlists. The app doesn’t try to replicate the full-featured nature of Google Play Music. "We wanted to make something uniquely YouTube." "I didn’t want to add in features so we could check a box just because another service has that feature," said Fowler. "It was the Betamax of music services," Fowler says with a wry chuckle." With this app, he wanted to create an experience that was low touch but high reward, something that would appeal to a broad audience, and more importantly to a group of consumers distinct from those who have already signed up for a streaming music subscription. "We wanted to make something uniquely YouTube."Before coming to YouTube, Fowler helped to found MOG, a widely praised music service that never achieved the same consumer traction as its rivals. “It’s kind of a hybrid of browse and search.” “A mix of structured and organic results,” explains Fowler. Below that will be official music videos, with the wealth of related content below that. ![]() Up top will be links to the official artist and album pages. The team tested a service last year, Music Key Beta, and the feedback from users was that they wanted “an experience optimized for music.” When you search in the new music app, you’ll get only music-related results. Jay Fowler, who heads up the development of music products at Youtube. “If you search YouTube for ‘call’ the first thing that come up are 'Call Me Maybe' and Call of Duty,” says T. But the service is also optimized to present a vast collection of additional options - from live concert footage to karaoke tracks with embedded lyrics to instructional videos on how to play that bass line - which don’t exist on any other music streaming service. It has licensed the same pool of roughly 30 million audio tracks you would find on its competitors. You can use the app like a standard music service, searching for artists and playing individual songs or albums. Just as the social network broke out Messenger into its own so it could optimize the experience, YouTube now has dedicated apps for its three most popular verticals: kids, gaming, and music. The best way to understand the new music app is to think of Facebook. The fact that YouTube Music and Google Play Music both exist is a touch confusing, especially since you can use them both for free, but they both add a bunch of features if you subscribe to YouTube Red. The app is free, and you can use it in free, ad-supported mode, but it becomes a lot more powerful and interesting if you pay for a YouTube Red subscription. Today, the video giant is rolling out a new app, YouTube Music, that attempts to capitalize on its dominance in this space. And while the library on YouTube is made up of videos, in practice it has also become the world’s largest streaming music service, used by more people than well-known names like Spotify or Apple when it comes to consuming songs and albums. But it’s also a search engine, the world’s second largest, trailing only its parent company, Google. YouTube is first and foremost a video portal, the world’s largest and most popular online collection of moving images. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |